Collect Your Memories

Magmento began with a simple idea…

We wanted to reimagine the souvenir magnet as something beautifully designed, thoughtfully crafted and genuinely collectible.

Over the years, meeting thousands of travellers in Queenstown, one thing became clear: for many people, magnets are memories.

They’re small, lightweight and easy to carry, making them the perfect keepsake to take home. But unlike many souvenirs that end up tucked away in a drawer, magnets earn a place on the fridge, where they become part of everyday life and a reminder of adventures shared, places explored and memories made.

That’s the thinking behind every Magmento design.

We create collectible magnetic memories of New Zealand that are designed to be discovered, collected and treasured for years to come.

Crafted with hands, heart and intention

Every Magmento magnet passes through many hands before it reaches yours.

🖊️ Hand-drawn
Every design begins as an original illustration, carefully created with an enormous amount of attention to detail.

🎨 Painted
Sustainably sourced bamboo is finished using premium Resene paints, stains and varnishes to create rich colour and a finish that’s made to last.

⚙️ Laser etched and cut
Each painted sheet is precision laser etched and cut into individual pieces that bring the artwork to life.

🤲 Hand assembled
Every magnet is carefully assembled by hand in our Wānaka workshop before making its way into collections throughout New Zealand and around the world.

Built to be collected

Every magnet represents a place you’ve explored, someone you’ve travelled with, or a memory you’d like to keep close.

Collect one.

Collect twenty.

Build a fridge that tells your story.